It’s not what I would prefer in an app for this kind of thing ( Ivory is). It’s “valuable” to any Instagram user almost immediately. But it removes the problem of most social media platforms: a user signing up and then going, “Ok, now what?” Building on top of the Instagram social graph removes a huge barrier and gives Threads a bootstrapping head start. Is all of that going to be relevant to you? Probably not. Like TikTok, you don’t have to do anything else after signing up to start seeing stuff. This is a key (and likely killer) feature for onboarding someone into Threads. And my timeline was already full of “stuff” to see, read, and engage with. I signed up on launch I’m already on Instagram, and the process was straightforward. Simple concept, one that’s proven popular and fills an obvious market. So, we have two social media companies run by insufferable billionaires with competing, largely text-based, platforms. I think Facebook is to blame for many of the internet’s current ills. I’ll lead by saying I’ve been a pretty vocal critic of Facebook/Meta and their decision-making over the years. I’ve spent much of my life thinking about and being around social media and communities. The week’s big tech news was the launch of Threads.I’m trying not to dwell on the year being half over already instead, I’m going to try and enjoy the rest of these summer months and the continued nice weather. It’s been a pretty solid first half of the year for music, and there’s still a bunch of stuff I’m anticipating for the rest of the year. We rolled out our “ Best of 2023 (So Far)” lists early last week.If you’d like this newsletter delivered to your inbox each week (it’s free and available to everyone), you can sign up here. As always, there’s a playlist of ten songs, and this week’s supporter Q&A post can be found here. Then I touched a little on the music and entertainment I enjoyed last week. This week’s newsletter has lengthy thoughts on Threads and the future of social media.
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